Federally Chartered
Degree Awarding Institute
Recognized by Higher Education Commission (HEC)
Recognized by Higher Education Commission (HEC)
by Mian Umar Farooq
Renowned Pakistani actors Hareem Farooq and Faisal Qureshi recently visited the Institute for Art and Culture (IAC), Lahore, for the filming of their latest project, "Mango Jutt," directed by Abu Aleeha. It was done in collaboration with the Department of Film and TV (FTV) at IAC. The department provided key support for the production.
Moreover, the FTV students actively participated in the shoot and gained invaluable exposure and hands-on experience. It was a golden opportunity that allowed them to learn directly from industry professionals, enhancing their practical skills in film production.
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by Mian Umar Farooq
The Department of Film and TV (FTV) held a promotional event of the feature film "Manju Maria" at IAC. The film’s producer Sara Ali, and the main cast, Asad Ali, Saira, Abdul Manan, Ali Rizwan, and Tashay Raj were present at the occasion. Zayn Ul Abideen, a FTV student at IAC, and Emaan Ali, a student from the Department of Animation, played crucial roles in the film’s production. Zayn Ul Abideen worked as an editor, foley artist, ADR engineer, and poster and campaign designer, whereas Emaan Ali was the assistant director. The producer and cast shared their filmmaking experiences and answered students' questions in a highly entertaining interactive session. Moreover, the students attended the event in large numbers and demonstrated their acting and singing skills. At the end, the Manju Maria team distributed the film’s T-shirts among the students.
We are excited to share that the recent Board of Studies (BoS) meeting was a pivotal moment for our Game Design department. The meeting was highly productive, featuring insightful feedback from academic professionals including Asad Iqbal from NCA, Muhammad Naveed Aasim from BNU, and Hamza Majeed Khan, an expert from national and international gaming industry.
Undoubtedly, their valuable input played a crucial role in shaping significant changes to our Game Design curriculum. These revisions aimed at aligning our curriculum with industry standards and preparing our students for successful careers in game design. We look forward to implementing these enhancements and witnessing the positive impact on our students' education.
REPRESENTATION OF IAC ON MEDIA EDUCATION ISSUES AT QASIM ALI SHAH FOUNDATION
Dr. Asim Manzoor represented the Institute for Art and Culture (IAC) at Qasim Ali Shah Foundation in a panel discussion on the topic of, “Media Education, Youth, and Challenges for Academicians,” in Pakistan. Head of departments from different public and private universities of Lahore were among the panelist.
Dr. Asim Manzoor was of the view that media education in Pakistan is crucial for empowering youth to navigate the complex media landscape. However, academicians face numerous challenges in imparting effective media education. Unfortunately, our youth are also vulnerable to media manipulation, disinformation, and propaganda, thus making media education essential for their critical thinking and decision-making skills.
In the media education landscape, academicians face a plethora of challenges, such as inadequate infrastructure, outdated equipment, and limited access to technology. Moreover, poor internet facilities and limited qualified faculty members further add fuel to the fire.
Therefore, Dr.Asim Manzoor highlighted the efforts of the Institute for Art and Culture (IAC) to overcome these challenges by adopting innovative approaches. These include collaborating with international partners and organizations, effective utilization of digital media and online resources, encouraging critical thinking and analytical skills among students, and promoting media literacy. Furthermore, he encouraged student-led projects and collaboration with industry professionals and practitioners, fostering a culture of creativity, diversity, and inclusivity among the students of the Institute for Art and Culture (IAC)
MASTERCLASS ON ANIMATION & GAME DESIGN
Partnership with RUBIKA and Le Louvre Museum Ian TH ECLERIC Faculty member in RUBIKA Game Designer and Game Developer Ms. Sameeha Qadeer Ahmad
Students received valuable guidance for their Game Design Project from Mr. Ian of Rubika France, an expert with 15 years of experience in 2D and 3D Game Design. Ian has worked on numerous global game projects. During his visit, students presented their project's progress, showcasing narratives and storyboards, character sheets, environment concept art, and the first draft of sequences in motion. This opportunity allowed them to gain insights and directions from a seasoned professional, enhancing their project's development, and ensuring they are on the right track for success.
industry. A Q&A talk took place after the session, during which FTV students asked a number of questions about AI and its utilization in their field. Moreover, Head of Department, Syed Urooj Zafar, presented a shield of honor to Mr. Saboor Akram as an acknowledgment of his expertise and the value he brought to the event. The event, attended by a large number of students, served as a platform for them to engage with cutting-edge ideas and understand the evolving landscape of their field.
GAME DESIGN DEPARTMENT MID-REVIEW SESSION
Our students recently had the privilege of participating in an insightful mid-review session with the esteemed Sir Hamza Majeed Khan. The session was both engaging and informative, as Sir Hamza shared his expertise on maintaining consistency in game art. He emphasized the importance of
aligning the art style with the overall theme of the game. Furthermore, he provided practical tips and techniques that our budding game designers found invaluable. This enriching experience has undoubtedly inspired and equipped our students to elevate their game design projects to new heights.
GAME DESIGN DEPARTMENT'S PEER-LED DRAWING SESSION
We are proud to highlight the collaborative spirit within our Game Design department, as students actively share their knowledge with one another. Recently, the Game Society hosted a drawing session led by our talented student, Saad. He delved into the intricacies of perspective drawing,
providing valuable insights and techniques. This peer-led session was incredibly fruitful, fostering a supportive learning environment and enhancing the artistic skills of all participants. We commend Saad for his initiative and look forward to more such enriching sessions.
By Mr. Zubair Zafar
Discover stunning concept art by our talented student, blending creativity with skill to bring imaginative worlds to life. Witness the exceptional artistry and innovation that set their work apart.
STUDENTS OF SEMESTER II HAVE MASTERFULLY CREATED CHARACTER MODEL SHEETS
By Daniyal Shafiq
Semester II students have masterfully created character model sheets that blend visual elements and narrative structure to convey ideas effectively and ensure smooth storytelling. Their meticulous attention to detail and creative flair brings characters and settings to life, captivating audiences and enhancing the overall storytelling experience.
These sheets not only provide a visually engaging representation but also support the narrative flow, making the story more immersive and compelling. The students' ability to integrate these aspects skillfully results in a well-rounded and impactful storytelling tool that enriches the audience's experience.
SCREENING OF SHORT FILM
‘RAAZ-O-NIAZ’
By Sikandar Javed
The Department of Film & TV (FTV) at the Institute for Art and Culture (IAC), Lahore, recently held screening of a short film "Raaz-o-Niaz," directed by Ali Aabid, a student of the National College of Arts. The film revolves around Miss Raaz, a spirited woman in 1970s Pakistan, who experiences second thoughts just before her wedding. Rushing to her fiancé’s vacation home, she encounters Niaz, a charming stranger who holds onto a crucial letter. Amidst laughter, a few deceptions, and the possibility of love, the audience is taken on a whirlwind journey of romantic comedy.
Moderated by Mr. Sikandar Javed, lecturer at the Department of Film & TV, the post-screening Q&A session proved very useful for the students, culminating in an engaging dialogue between students and the filmmaker, enriching the learning experience for all attendees from the Department of Film & TV at IAC.
Guest Lacture On Future of AI in Film by Saboor Akram
By Sikandar Javed
The Department of Film & TV (FTV) organized a guest session on "Future of AI in Films" by Saboor Akram, an AI Artist and Photographer, in collaboration with the Film & TV Society, Cinematics. He provided valuable insights into how AI is shaping the future of digital media, particularly in the realm of filmmaking and television. His creative talk spanning almost one and a half hours, sparked inspiration among the students, helping them to understand the potential impact of AI on their future careers in the
INNOVATIVE BOARD GAME PROJECT IN GAME DESIGN DEPARTMENT
We are excited to share a recent project assigned by Sir Bilal that challenged our Game Design students to rethink and redesign the rules of the classic board game Ludo. This group project encouraged creativity and individualism, resulting in a diverse range of uniquely themed board games.
Each group showcased its innovative ideas and design skills, producing distinctive versions of Ludo that reflect their imaginative approaches. This project not only fostered teamwork but also broadened the students' understanding of game mechanics and thematic integration. We are proud of their creative efforts and look forward to seeing more inventive projects in the future
CHARACTER DESIGN BY SEMESTER 6TH
By Ms Umaima Mohsin
Waleed Iqbal
Creating effective characters involves Waleed Iqbal, skillfully integrating visual elements and narrative structure, ensuring seamless storytelling and clear communication of his character.
INFLUENCE OF SOCIAL MEDIA ON MODERN DAY POLITICAL CULTURE AND POLICY BUILDING (ABSTRACT)
By Syed Ali Sultan
In the modern era of advancement, the Internet has emerged as the most influential source for connecting people. With innovation and advancement in technology, social networking sites (SNS) are progressing and appear to be the most powerful and modern tool for connecting individuals globally.
However, concerns about privacy on social media have soared in recent years. Incidents concerning data breaches have agitated many users and raised concerns about data security. Moreover, it has been noted that attacks or issues against any online social site usually spread more rapidly than other kinds of online attacks, the reason being the trust that exists between the users of these networks
There are several methods to understand the concept of social media and its impact. The major portion of this research is written on the basis of information taken from secondary qualitative sources such as reports, books, websites, press articles, and analyses based on political research. This study will help understand the online privacy concerns of the users (from the published literature) to get a better idea of domains, questions, and issues revolving around this subject.
Networking sites have shaped international, transnational, and national groups where strange individuals can meet and form a social bond. Among the most prominent SNS; Facebook, Skype, Whatsapp, MySpace, and Viber have made their way to the top tier. These applications have made life easier by attracting and connecting people from different parts of the world. Therefore, many people have incorporated these applications into their lives. Undoubtedly, these SNS have altered the way people connect across the globe (Cutillo, Molva, and Strufe, 2009). As a result, the usage of social sites is expanding at a swift pace, and this century could be considered a thriving period for social networking.
EDITOR:
Muzamil Soharwardi
Dean SDCA
ASSISTANT EDITOR:
Syed Ali Sultan
Assistant Professor
DESIGN DEPARTMENT:
School of Digital and Cinematic Art
CONTACT: (042) 32590040
ADDRESS: 7.5 Km from Thokar Niaz Baig, Main Raiwind Road, Lahore.
WEBSITE: bybrod.com
