NEWSLETTER
INTERACTIVE WORKSHOP BY HAREEM FAROOQ AT IAC
VOL - 02 | ISSUE - 01 | January 2024
Hareem Farooq, a renowned Pakistani
actress and Producer is very well
known in the entertainment fraterni-
ty.Hareem was recently invited to IAC
where she conducted an engaging
workshop, titled, Commercial Oppor-
tunities in Digital Cinematic & Fine Art
with IAC students who aspire to delve
in the field of media. The workshop not
merely engaged budding actors or
artists but also gave them an insight
about Pakistani industry which will be
pivotal for their future.
The workshop provided a comprehen-
sive platform as it enabled the
students to understand how Digital
Media has become commercialized
and equally innovative over the span
This months exclusive edition of our academic
newsletter, we are pleased to bring forward the work of
our incredibly talented 4th semester animation
students. The vibrancy and imagination displayed in
their work projected their own artistic prowess and
creative ingenuity. From Immersive storyboards to
characters design - the captivating artwork of each
student reflected their hidden genius. Their work was
their own self reflection of their sheer hard work and
dedication which came to fruition in the final display of
their work. The 4th-semester cohort has embraced
diverse styles and themes, bringing forth a rich tapestry
of visual storytelling. This display not only highlights their
technical skills but also underscores their ability to
translate ideas into compelling visuals. As we applaud
their artistic achievements, we look forward to
witnessing their continued evolution as animators,
contributing to the dynamic and ever-evolving world of
animation.
ANIMATION DESIGN
DEPARTMENT
STUDENT’S WORK
–
CONCEPT
ART & 2D ANIMATION
UROOJ SAMDANI: LEADING THE DISCOURSE
SCHOOL OF DIGITAL AND CINEMATIC ART
IAC
Federally Chartered
Degree Awarding Institute
Recognized by Higher Education Commission (HEC)
of years. TV Anchor, Zainab Yousaf, hosted the workshop along with Hareem Farooq who
shared valuable insights of her extensive career in the industry which involved both acting
and production. Such insights gave aspiring media students an enhanced understanding of
their professional journeys which lay ahead of them.
FTV THESIS FILMS SCREENING 2024
Thesis Films of the second graduating
batch of IAC Film and TV Department (FTV)
were screened at IAC which showcased
the work of twelve graduating students
who successfully displayed documentaries
on dierent genres which involved drama,
action, etc. While the projection did not
only reflect the sheer hard work of IAC
students but their creativity and aesthet-
ics were greatly appreciated and lauded
by people who were present at their
display. Dean, School for Digital and Cine-
matic Art, Prof. Dr. Shabbar Atiq and HOD
FTV Urooj Samdani along with renowned
TV Drama Script Writer, Dr. Asghar
Nadeem Syed, and Actor-Director Ali
Tahir, who both are amongst the
Head of Film and TV Department at IAC -
MR. Syed Urooj Samdani was given the
honour to co-chair a session at the 2nd
International Media and Communication
Conference on ‘Navigating the Digital
Frontier: Unveiling Trends in Media and
Communication’.
Conference themes included ‘Sharing
Perceptions in Digital Era, Social Media and
esteemed visiting faculty at FTV, IAC also watched these films and appreciated the students’
work.
Influencer Culture, Media Literacy, to name a few. Mr.
Samdani's position as the HOD at IAC reflects his
multifaceted expertise in the field, making him an
invaluable addition to this conference organized by the
School of Media & Communication Studies at UMT in
collaboration with PU Quaid-e-Azam Campus. Mr.
Samdani oered his expert views as the Session Co-Chair
at the conference.
Ms Sameeha Qadeer, Head of Animation Design is a lead in RUBIKA
projects with IAC. Ms. Sameeha Qadeer demonstrated a great zeal
as she seamlessly arranged a five day session, with the support
rendered to her by the Admin of IAC as this session was scheduled
exclusively for the faculty members of IAC.
IAC is a prestigious platform providing opportunities for faculty and
students to learn and get hands on training from its aliation with
RUBIKA, School of Animation and Game Design. IAC invites French
instructors on a regular basis to conduct onsite sessions based on
Animation and Game Design objectives.
With a mission to impart
inter-deparmental interaction,
our Gaming Society oers a
platform which seeks to focus
on both important aspects of
In order to fulfill the vision of our Honourable Chancellor Mr. Muhammad
Faysal Janjua; Mr. Daniyal Shafiq took it upon the notch to make
arrangements for an enriching lndustrial visit at Hazel Mobile. The purpose
of the Industrial visit were as follows:
The Purpose of the industrial visit was to discuss:
• Brief Overview
• IAC students to land a successful career / Internship
• Career/Job Fair and Alumni Engagement Events
• Industrial Tours
• Help final year students with their final thesis projects.
• To experience industry level professional sessions and workshops.
• To craft a proposal which can be mutually beneficial and befitting
to both the organisations
This experience will further allow students to not only have a hands on
understanding of their professional onsent but to also participate in real life
projects while they continue to pursue their studies simultaneously.
PEDAGOGICAL APROACHES AND
METHODS OT SESSION WITH
CHARLOTTE MARIE
INTRODUCING THE GAMING
SOCIETY: WHERE FUN MEETS
LEARNING!
UNVEILING THE ART OF
CHARACTER EXPLORATION IN
OUR CLASSROOM!
having fun and learning. Thus, our one of its kind Gaming Society- a
new initiative tends to establish itself as a vibrant hub for all gaming
related activities within the university’s ambit.
At the core of the Gaming Society is the belief that gaming is not only
about entertainment but also about exploration, creativity, and
learning. Through a variety of activities and events, we aim to
provide opportunities for students from all departments to come
together, share their passion for gaming, and stay updated on the
latest trends and developments in the industry.
One of the highlights of the Gaming Society will be our series of guest
speaker sessions featuring industry experts. These sessions will oer
invaluable insights into various aspects of game design,
development, and industry trends. From game designers and
programmers to artists and entrepreneurs, we will bring in
professionals from diverse backgrounds to share their experiences
and expertise with our members.
We are pleased to highlight our exceptionally talented second year
students who are worthy of admiration and recognition. With a
distinct taste in their artistic styles and expression, every individual
demonstrated their own unique aesthetics which reflected their
unique personalities in their methods of story telling.
As our Second Year Game design students were asked to make
Comics for their final term exam; out of all our brilliant students, our
student Hussain stood out. Hussain’s unique method of story telling
and artistic originality not only appeared distinct but also reflected
his individual self and personality.
In his work, Hussain explored themes of identity, belonging,
self-discovery and vulnerability. All these sensitive themes were set to
allow readers to reflect their own personal experiences and help
them to understand their own true selves. What sets Hussain apart
was not merely his remarkable set of artistic skills but it was mainly his
ability to develop a sense of depth and an emotional sensitivity and
authenticity. Therefore, Hussain's unique style was sensitive yet bold,
dynamic yet personal as it successfully drew viewers into a vibrant
world populated by intriguing characters.
Hussain's incredible comic design work, truly reflected his talent
which has now set an example for other students.
We believe that diversification in art is essential to the vitality and
progression of our creative community. Therefore, in this months
edition, Hussain has epitomised incredible demonstration of
converting his vision into visual.
EXCITING NEWS: COLLABORATION WITH EXTERNAL JUROR MA'AM ZARMEEN
FROM FRAG GAMES!
@iacofficials
CONTACT:
(042) 32590040
ADDRESS:
7.5 Km from Thokar Niaz Baig, Main Raiwind Road, Lahore.
WEBSITE:
www.bybrod.com
CONTACT:
EDITOR:
Prof Dr Shabbar Atiq
Dean SDCA
ASSISTANT EDITOR:
Syed Ali Sultan
Assistant Professor
DESIGN DEPARTMENT:
School of Digital and Cinematic Art
EDITORIAL BOARD
We are thrilled to announce an incredible opportunity for our thesis students as they embark
on the production phase of their projects in the upcoming semester. students' educational
journey but also prepares them for the real-world challenges of game development. The
insights gained from these sessions will undoubtedly elevate the quality of our students'
projects and better equip them for future endeavours in the gaming industry.
We look forward to fostering a dynamic learning environment where innovation thrives and
excellence is achieved.
Ma'am Zarmeen brings a wealth of experience and expertise from the 3D modelling
department at Frag Games. Her insights into the intricacies of game development,
particularly in the realm of 3D modelling, promise to be invaluable for our budding game
designers.
One of the most exciting aspect of this collaboration was the opportunity for a one on one
session with Mam Zarmeen. This session allowed our thesis students to receive personalized
feedback, guidance, and mentorship tailored to their specific projects, whether it was
Mian Umar Farooq, a Director and Producer has recently joined Dept. of Film and TV, IAC as Lecturer. He is a
Gold Medallist having done his MPhil in Mass Communication (Film and TV) from University of Central Punjab
(UCP) recently with distinction. Umar has produced and directed a number of projects such as TV shows,
Documentaries, Public Service Messages, Promotional items etc. amongst other things. He is yet another
welcome addition to the dept. of Film & TV.
INFLUENCE OF SOCIAL MEDIA ON MODERN DAY POLITICAL CULTURE
AND POLICY BUILDING
-
BY SYED ALI SULTAN
In this modern era of technological advancements, Internet undoubtedly has
emerged to be one of the most influential source of connecting people. With the
innovation and advancement in technology, Social Networking Sites (SNS) are
progressing and they appear to be the most powerful and modern tools for
connecting individuals across the globe. The usage of social sites is expanding at a
swift pace and this century can be construed as an era in which social networking
has begun to thrive. The concerns for privacy on social media have soared high in
recent years. Incidents concerning data breaches have agitated many users and
prompted them to reconsider their personal relationships to social media and about
the security of their personal data. Moreover, it has been noted that attack or issue
against any online social site usually spread rapidly than other kinds of online attacks
the reason being the trust that exist between the users of these network. There are several methods that could be done to contemplate or grasp the
concept of social media and its impact. The major portion of this research is written on the basis of information taken from secondary qualitative
sources such as reports, books, websites, press articles and analyses based on political researches, therefore using a qualitative methodology. This
study will help understand and extract the online privacy concerns of the users (from the published literature) to get a better idea of domains,
questions, and issues around which to anchor the intended objectives of the study. This has been achieved by performing an in-depth literature
review
FTV
-
NEW HIRING
-
MIAN UMAR FAROOQ
refining character designs, optimizing asset pipelines, or tackling technical challenges.
We believe that exposure to industry professionals like Ma'am Zarmeen will not only enrich students educational journey but will also prepare them
for the real-world challenges of game development. The insights gained from these sessions will undoubtedly elevate the quality of our students'
projects and better equip them for future endeavours in the gaming industry.
We look forward to fostering a dynamic learning environment where innovation thrives and excellence is achieved.
