NEWSLETTER

SCHOOL OF DIGITAL AND CINEMATIC ART

Department of Film and Television under

the School of Digital and Cinematic Art

hosted its first film festival with the aim to

showcase the creative brilliance of

emerging filmmakers. The Patron in Chiefs

for this Film Festival were notably the

Dean of the School of Digital and

Cinematic Art, Prof. Dr. Muhammad Ashraf

Khan, and the Head of the Department,

Mr. Syed Urooj Samdani. The event was

headed by Mr. Omer Saeed Qureshi and

Mr. Nasir Malik, esteemed lecturers of the

department.

The festival comprised five categories,

each catering to different forms of visual

storytelling. These comprised Short Films,

Animated Films, Music Videos,

Travelogues, and Documentaries. A total

of 33 entries were selected for screening.

Film enthusiasts, students, and industry

professionals gathered with great

anticipation at the institute's auditorium to

witness this extraordinary cinematic event.

Special screenings took place, the first one

was the award-winning documentary film

"Ravi Kinaray" directed by Mr. Kamran

Butt, and the other screening featured an

Action thriller film, "Abduction." Mr. Nasir

Malik worked as a sound designer.

The Judge panel includes Chief Operating

Officer, Alief TV Irfan Asghar, Director &

Actor Ali Tahir, Writer, Actor & Producer

Fasih Bari, Actor & Host Noor-ul-Hasan,

International Award-winning Documentary

Filmmaker Kamran Butt, Host & stylist

Farah Hashmi, Art Director Zayn, Actor

Zunair Dar. Short Film, ‘Admission Open’

by Junaid Arif from UCP, Documentary

‘Jo Guzar Gaye’ by Shahzaib Shah from

BNU, and Music Video ‘Fareeha’ by

Saleena Khan from BNU won in their

respective categories. It was a massive

event, pulled together by students which

was highly appreciated by the esteemed

judges, Chief Guest Rukham Khan, Pro

Vice-Chancellor IAC, Prof Dr. Ijaz A.

Qureshi and Registrar Brig (R) Muhammad

Safeer Vaseer.

FILM FESTIVAL 2023

September

2023

Vol-1

ISSUE - II

IAC SUMMER CAMP

School of Digital and Cinematic Art has

enthusiastically kicked off summer by

offering enthralling short courses,

including Digital Photography, Digital

Filmmaking and Game Development. This

four-week, summer camp was attended

by college students where they had

experienced hands-on training that

includes handling the camera, lighting

setup, editing, sound, etc. The event

culminated with the graduation ceremony

of these students where the student work

was displayed. The effort of the faculty

was appreciated by parents along with

Chancellor of IAC, Mr. Muhammad Faisal

Janjua, Pro Vice-Chancellor IAC, Prof. Dr.

Ijaz A. Qureshi and the Deans of the

school.

WORKSHOP ON UNREAL

ENGINE BASICS

Mr. Bilal Haider, a distinction holder from Institute for Art and

Culture, a Senior Game Artist and Designer at EuphoriaXR

conducted a workshop. The focus of the workshop was to make

students familiar with the exciting world of Unreal Engine along

with unraveling its intuitive tools and features. In this session,

each detail was discussed from navigation to project creation. Mr.

Bilal demonstrated hands-on experience for a better

understanding of students with this cutting-edge game

development platform.

FACULTY TRAINING SESSION

WITH MS. JADE GARDAIS

The Institute for Art and Culture in collaboration with the

world-renowned institute Rubika, held a teacher training session

under the supervision of an experienced educationist, and

pedagogist Ms. Jade Gardais. The purpose of the training session

was to provide faculty with professional development

opportunities and enhance their teaching skills. The objective

was on exploring innovative training aids & methodologies with

idea conception, along with discussing effective pedagogical

strategies. The session covered the latest trends in animation

that comprise differentiated instructions in the animation field,

technology integration, and student assessment. Speaking on

occasion, Rubika’s Ms. Jade Gardais said: “I am thrilled about this

collaboration and believe we can create a positive and

transformative impact on our student learning experiences and

contribute to the global pedagogy community.’’ Interactive

sessions are fruitful and enable our faculty to stay up-to-date

with international animation trends and research. Head of the Department, Mr. Zafar Khokhar said: “TOT sessions have encouraged

interactive discussions and provided practical examples, to make the learning experience more enriching.’’

ALI TAHIR ELABORATES ON

‘DIFFERENT GENRES OF

ACTING’

IAC aims to escalate students’ skills along with academia

according to the standards of the media industry.

The highly esteemed personality of Pakistan’s entertainment

industry, actor, director, and producer Ali Tahir was invited to IAC

for sharing his acting techniques and experiences. He explained

three different genres of acting which includes acting for stage,

screen, and cinema. He demonstrated different ways to deliver

the same dialogue for each platform. Moreover, he emphasized

the importance of facial expressions and body gestures for an

actor. These enlightening learning experiences for students are

helpful in their professional careers. Several initiatives have been

taken in the past for grooming students where national and

international musicians and filmmakers have often visited IAC.

Syed Noor, Shehzad Rafique, Fasi Bari, Noor ul Hasan, Ustad

Rustam Fateh Ali Khan, Jahir Riveria, Sunny Jain, Jawad Ahmed

and a few others have been conducting workshops at regular

intervals.

VISIT TO LAHORE FORT – PARTNERSHIP

WITH LE LOUVRE AND RUBIKA

A visit to Lahore Fort was arranged for

animation students who have been

selected for Rubika Summer Camp in

France in July 2023. Students have to

learn the architectural structure and

decorative tile work of Lahore Fort which

they will use in the animated movie at

Rubika. Students have studied the

illustrated stories on picture wall which

reflects the culture and tradition of

Mughal Empire and their personal life

stories as well. Students learnt the figure

drawing, their costumes, daily life stories

of working class in comparison to the

royal ones in illustrations on wall.

ANIMATION DESIGN

IAC students got an amazing opportunity

to take part in summer camp at Rubika

this summer in July. They have learnt the

detailed pipeline of 2D animation by

professional faculty of Rubika who are

working in French digital art industry,

animation and game design studios, and

work as book illustrators. They have well

equipped computer labs with latest

equipment, they have worked and

enjoyed the company of competent

animators of France. IAC is working on a

big project to start Rubika animation

program on bachelor level with foreign

faculty where Pakistani students will be

able to compete on international surface.

RUBIKA SUMMER

CAMP 2023

Students of 4th Semester got interacted

with the 3D world for the very first time.

They attempted to model 3D model of

Institute for Art and Culture (IAC)

The students did a good job in proving

their skills and executed the project

professionally.

A beautiful concept art is created by the

students of 4th semester on characters

from Greek and Roman mythology.

Through deep research for inspiration

and many creative steps, they produce

quality artwork that meets industry

standards. We look forward to witnessing

their continued artistic development and

the exciting projects they will undertake in

the future.

STUDENTS WORK

Thesis students are the driving force

behind groundbreaking research,

innovation, and academic excellence.

Students of animation design of semester

8th produced their thesis in their

expertise in 2D and 3D animation. Their

dedication, commitment, and intellectual

curiosity continue to shape the landscape

of world of animation.

The IAC team, led by Ms. Sameeha

Qadeer Ahmad, Head of Animation

Design, Together, we investigated the

fascinating world of Game Train and the

countless opportunities for teamwork to

motivate IAC students.

Assistant Professor Umaima Mohsin,

Head of Department Hina Malik, and

Assistant Professor Daniyal Shafiq, all

joined along and contributed their distinct

insights. We're on a mission to create a

truly remarkable bond by fusing art,

culture, and gaming together!

GAME TRAIN VISITS

(042) 32590040

https://iac.edu.pk

7.5 Km from Thokar Niaz Baig, Main Raiwind Road, Lahore.

Editor in Chief:

Prof. Dr. M. Ashraf Khan

(Dean SDCA)

Assistant Editor:

Warda Saif

(Content Writer)

Editor:

Syed Ali Sultan

(Assistant Professor)

Designer:

Muhammad Mudassar

(Graphic Designer)

EDITORIAL BOARD CONTACT:

SEMESTER 8 JURY

The Midterm Jury for the graduating students of the Game

Design department, session Spring 2023 was a pivotal event that

marked the culmination of their four years of hard work and

dedication in the world of game development. Students

articulated their vision, explained the mechanics, gameplay, story

and artistic direction of their game. The jurors included esteemed

industry professionals and experienced faculty members. Miss

Anooshay's project namely NEU was one of the best and original

idea with stunning visuals. Constructive feedback from the jurors

encouraged students to refine and enhance their work, ensuring

they were well-prepared for the challenges that lie ahead.

TEN 18 CONFERENCE

Students of Game Design and Development from the School of

Digital and Cinematic Art attended TEN18CON organized by

Epiphany, under the mentorship of our esteemed faculty

members Mr. Imran Gul, Miss Aroob Rabbani and Mr. Saleemullah

Khan. The event was all about various games, art and animation

to Web 3.0, metaverses, AR, VR, MR and XR, to e-sports. The

interactive session was conducted by Director of M-LABS at

Mindstorm Yaser Awan, CEO of Frag Games Ali Ihsan, Founder

Epiphany and Co-Founder of TEN18CON and other

industry-renowned game experts. Students gained valuable

insights, the latest trends, innovations, and breakthroughs in the

industry. It is essential for students to interact in the gaming

community for building skillset and zestful learning.

EID IAC KE SUNG’ GOES ON

AIR ON IAC PRODUCTION

Under the auspices of the esteemed Head of the Department,

Syed Urooj Samdani, and the production team our zestful

students Laiba Mustafa and Syed Shazil, semester 1, Film and

Television department stepped forward to grasp the seats of the

studio. ‘Eid IAC Ke Sang’ the first Eid show was recorded and was

on aired on IAC production. Honorable Pro-VC IAC, Prof. Dr. Ijaz

A. Qureshi, Registrar IAC Bridg (R) Muhammad Safeer Vaseer,

Dean IAC Dr. Muhammad Ashraf Khan were the guest of the

show. The entire production process which evolves around

research, script-writing, set-designing, hosting, photography, and

camerawork was conducted by students. The diligent work of

students and teachers was acknowledged and appreciated by

the management. This endeavor has fostered students’

confidence and enhanced their vision as future media

enthusiasts. Students are thrilled to work on forthcoming projects

of IAC production.

@iacofficials