NEWSLETTER
BEGINNING OF A MAGNIFICENT JOURNEY BETWEEN
IAC AND HUM NETWORK LTD, THE LEADER IN THE
MEDIA INDUSTRY
VOL - 01 | ISSUE - 03 | November 2023
A historic MoU was signed between
HUM NETWORK LIMITED and IAC in a
grand ceremony unlocking a realm of
opportunities for IAC students,
particularly in the School of Digital &
Cinematic Art (SDCA). Ms. Sultana
Siddiqui, President HUM NETWORK
and Mr. Duraid Qureshi, Chief
Executive Ocer, HUM NETWORK
LIMITED were the chief guest and
guest of honour at the occasion. From
IAC side, honourable Chancellor IAC
Mr. Muhammad Faisal Janjua signed
the MOU. Pro VC Dr. Ijaz A. Qureshi,
Registrar Brig ® Safeer Vaseer, Dean
SDCA Prof Dr. Shabbar Atiq, HOD Film
& TV Syed Urooj Samdani, Mr. Asim
Awan, Group Head Marketing & Mr.
Rukham Khan, Executive Director, IAC
Centre for Creative Arts. were also
We are thrilled to share the exciting highlights of a recent
workshop conducted by the esteemed Bilal Haider, a
thriving expert in the field of Game Development. The
workshop, centered on "Game Design Architecture," pro-
vided students with a captivating journey into the core
dynamics of game design.
Bilal Haider’s engaging session delved into the funda-
mental aspects of game development, oering first year
students, a comprehensive understanding of game
dynamics. The workshop was specifically tailored to
introduce students to the basics of game development,
focusing on the intricate variables that define the rules
and mechanics of creating immersive gaming
experiences.
Through insightful discussion and practical sessions con-
ducted in class, Bilal haider guided the students in unrav-
eling the basics of game. This workshop not only served
as an informative introduction to the basics of game
architecture but was also an insightful interactive session.
UNLEASHING THE WORLD OF
GAME DEVELOPMENT:
BILAL HAIDER’S WORKSHOP
ON GAME ARCHITECTURE
Head of Department for Film
and Television (FTV) at IAC, Mr.
Syed Urooj Samdani was recently
invited as a judge at the BISC
Film Festival organized by
Beaconhouse School System.
This prestigious invitation
recognizes Mr. Samdani's
remarkable expertise and
MOMENT OF HONOUR
FOR FTV
SCHOOL OF DIGITAL AND CINEMATIC ART
IAC
Federally Chartered
Degree Awarding Institute
Recognized by Higher Education Commission (HEC)
present at the occasion.
Ms. Sultana Siddiqui, President HUM NETWORK answered questions which were asked by FTV
students. She shared her experiences and challenges when she started HUM Network Limited.
Honourable Chancellor IAC Mr. Muhammad Faisal Janjua termed the MOU as a historic event
and reiterated the fact that IAC will keep on working for the betterment of its students and
providing them with such opportunities.
This collaboration promises a unique blend of academic learning, research initiatives, case
studies, and joint productions, sparking excitement and appreciation. The air was further
charged with a captivating performance by Ustad Rustam Fateh Ali Khan
(Tamgha-e-Imtiaz), Head of the Music Department, IAC.
INAUGRATION OF IAC CENTRE FOR CREATIVE ARTS BY
MS. SULTANA SIDDIQUI, PRESIDENT HUM NETWORK LTD.
Chancellor IAC Mr. Muhammad
Faisal Janjua, alongside Ms. Sultana
Siddiqui, President Hum Network,
inaugurated the Centre for Creative Arts,
marking a proud milestone for the IAC
community. Joined by Guest of Honour Mr.
Duraid Qureshi, Chief Executive Ocer.
HUM NETWORK LIMITED and senior
management from both HUM NETWORK
and IAC, the Centre, which will work with
the School of Digital and Cinematic Art
(SDCA), under ambit of ORIC will provide
opportunities for IAC students in the field
of film and drama production, script
writing, direction, cinematography,
editing, animation, graphic designing, set
and art designing, acting, music and
contributions to the world of drama and film. Speaking at
the occasion, Mr. Samdani said, “It was truly inspiring to
witness the passion and creativity displayed by the
students at the festival.’’
many other fields to IAC students. The Centre is a brain child of the visionary Chancellor IAC
Mr. Muhammad Faisal Janjua, and would be led by the Executive Director Mr. Rukham Khan,
the renowned industry leader.
Department of Film & TV (FTV) organized a workshop on Hosting by
Humza Jawaid Subzwari, a prominent TV host, currently hosting Alief
TV’s popular road show “Public Bolti Hai”. He is also a former host of
OLX. Humza Jawaid guided the students about how to be a
professional and successful host. He shared valuable information
about the role of vocal sound, use of expressions, gestures, body
language etc. while hosting. He also gave interactive trainings on
hosting techniques to the students.
Students of Game Design participated in Voice and Vulnerability
Game Jam, organized by M-Labs in collaboration with WWF-Pak
and the British Council. The theme of this game jam revolved around
climate change, a pressing issue aecting the world today. These
students led by Miss Uroob Rubbani secured an impressive 5th
position and were highly appreciated by their mentors including
industry experts- Muhammad Arslan from Level 9 Studios, Mohsin
Mehmood Program Manager M Labs, Maham Game Designer
Mindstorm Studios and Yaser Awan Director M Labs.
This experience not only allowed our students to put their
theoretical knowledge into practice but also provided valuable
insights into the dynamics of real-world game design competitions.
TRIUMPH IN THE ARENA: STUDENTS
OF GAME DESIGN DEPARTMENT
EXCEL AT OOTA GAME JAM 2023
HUMZA JAWAID SUBZWARI HOLDS
WORKSHOP ON HOSTING
FORMATION OF FILM & TV SOCIETY
Following is a glimpse into our recent assignment that brought the
magic of film, animation, and gaming right into our classroom! Our
students embarked on a fascinating journey as they delved into the
intricate world of character analysis, dissecting their chosen
characters from various media forms.
The core objective of this assignment was to encourage students to
go beyond the surface and truly understand the essence of their
selected characters. From iconic figures in film to animated
personalities and game protagonists, our students embraced the
challenge of unravelling the layers that shape these protagonists.
What made this assignment truly unique was the immersive
approach our students took. They not only dived deep into the
character's backstory, motivations, and personality traits, but they
also stepped into the shoes of their chosen characters by dressing as
their characters, bringing to life every nuance of their gestures,
actions, clothing, and looks.
This assignment helped developed their analytical skills. By
immersing themselves in the characters' worlds, our students gained
insights into the steps required to craft a charismatic character.
UNVEILING THE ART OF
CHARACTER EXPLORATION IN
OUR CLASSROOM!
Department of Film & TV has founded a new society “FTV SOCIETY”.
The Film & TV Society aims to create a dynamic and enriching
cinematic environment within the institute, fostering a community of
film students, enthusiasts and professionals. This initiative aligns
with the FTV department to promote artistic expression, cultural
understanding, and academic excellence.
The society will work on organizing Film Festival, Screenings,
Workshops and Master classes, Networking Events and
Collaborations with film and media departments from other
universities amongst other things.
SDCA RECREATIONAL TRIP TO RANA RESORT 2023
ANIMATION STUDENTS DIVES INTO THE REALM OF ANIMATION
@iacofficials
CONTACT:
(042) 32590040
ADDRESS:
7.5 Km from Thokar Niaz Baig, Main Raiwind Road, Lahore.
WEBSITE:
www.bybrod.com
CONTACT:
EDITOR:
Prof Dr Shabbar Atiq
Dean SDCA
ASSISTANT EDITOR:
Syed Ali Sultan
Assistant Professor
DESIGN DEPARTMENT:
School of Digital and Cinematic Art
EDITORIAL BOARD
Sahaib Ahmed’s eorts on the assignment to design a 3D animated studio were marked by a meticulous fusion of creativity and technical
precision, resulting in a captivating virtual environment that seamlessly integrated innovative aesthetics with functional design.
Animation Design, Institute for Art & Culture, Lahore recently organized an enriching field trip for
the students, immersing them in a dynamic learning experience at Rana Resort. The excursion
aimed to blend academia with real-world applications, fostering a holistic understanding of their
coursework. This trip was arranged by students under the supervision of Mr. Danyal Shafiq, along
with Ms. Sameeha Qadeer Ahmad, Head of Animation Design, Ms. Noreen Arshad and Ms.
Umaima Mohsin.
Amidst the lush greenery and recreational facilities of Rana Resort, students engaged in
interactive sessions, team-building activities, and practical demonstrations relevant to their
academic disciplines. The trip not only provided a refreshing break from traditional classroom
settings but also encouraged social interaction and networking among students. IAC's
commitment to experiential learning was evident as the excursion at Rana Resort became a
memorable and educational adventure for the students.
An eort of a student named
Muhammad Mahin, showed
his dedication in completing
a scene of aesthetic value
and feel. The concept
narrates the bond of a man
with his memories and past
that he relives every day.
As a part of their exposure
into the digital realm, the
talented Students of 5th
Semester of Animation
Design Department, Waleed
Iqbal, Muhammad Saad
Hassan, Laiba Tahir and Mian
Muhammad Saeed have
showcased their potential to
achieve the extraordinary.
They have stepped for the
very first time in the digital
world and proved that they
can do wonders. Students
with their skills of creativity
were asked to create an
imaginary world for the given
character.
