NEWSLETTER

BRIDGING ACADEMIA AND INDUSTRY

VOL - 01 | ISSUE - 04 | December 2023

In order to fulﬁll the vision of our

Honorable Chancellor Mr. Faisal

Janjua, Assistant Professor Mr. Daniyal

Shaﬁq took the initiative to manage

industrial visits of students to Mind

Storm Studios / M labs.

The IAC team was led by Head of the

Animation Design Department, Ms.

Sameeha Qadeer Ahmad, along with

Head of the Game Design

Department, Ms. Uroob Rabani, and

Assistant Professor Ms. Umaima

Mohsin. The purpose of the visit was to

meet the industry leaders and provide

industry exposure to IAC students.

TV NEWS PROGRAM

PRODUCTION BY MEDIA AND

COMMUNICATION STUDIES

STUDENTS

FTV STUDENTS AND

SILHOUETTE PHOTOGRAPHY

SCHOOL OF DIGITAL AND CINEMATIC ART

IAC

Federally Chartered

Degree Awarding Institute

Recognized by Higher Education Commission (HEC)

TV SHOWS PRODUCTION BY FTV STUDENTS

Students of ﬁfth semester, from

the department of Film & Television, have

successfully produced two television

shows as part of the curriculum for the

course “TV Program Production”. This

commendable achievement was made

possible under the guidance and

supervision of the course instructor Mr.

Syed Urooj Zafar.

Amongst the distinguished guests for

these productions, were the renowned

Classical Singer Mr. Rustam Fateh Ali Khan

and emerging artists from the ﬁeld of rap

music. The students, through their

dedicated eorts, delved into various

facets of television production, gaining

Under the guidance of the instructor Mr. Sikandar Javed,

students from the Department of Film & Television were

engaged in hands-on training focused on silhouette pho-

tography for the course “Fundamentals of Photography,”.

Throughout this comprehensive practice, students

acquired a nuanced understanding of the application of

backlighting in both indoor and outdoor settings, adeptly

utilizing artiﬁcial lights, the tones of the sky, and the illumi-

nation provided by the sun.

Despite being in the early stages of their academic journey,

speciﬁcally in semester 2, these students displayed a

remarkable enthusiasm for blending artistic expression with

experimental photographic techniques.

experience in Hosting, Set Design, Art Direction, Camera Handling, Sound Recording, and

Switching. Both of these noteworthy shows can be seen on the IAC Production YouTube

channel, serving as a testament to the students' acquired skills and commitment to

excellence in the ﬁeld of ﬁlm and television.

MEDIA AND COMMUNICATION STUDIES STUDENTS VISIT

EXPRESS NEWS TV CHANNEL

Students from the

Department of Media and Com-

munication Studies visited

Express News TV channel where

they were briefed about the

workings of the channel. They

explained how the dierent

departments such as PCR, MCR,

archives, transmission, news-

room, graphics and animation,

editing, packages, news, and

program studios work. It was a

great learning curve for the

students.

Students of Media and Communication Studies are step-

ping into the limelight with their innovative TV news pro-

gram productions. With a ﬁnger on the pulse of current

aairs and a creative edge, these budding professionals

are reshaping the landscape of news broadcasting.

Embracing cutting-edge technology and storytelling

prowess, these students craft programs that blend jour-

nalistic integrity with engaging narratives. Their produc-

tions showcase diverse perspectives on global events,

social issues, and cultural phenomena, thus challenging

traditional norms of news reporting. This commendable

achievement was made possible under the guidance

and supervision of the course instructor Mr. Syed Ali

Sultan.

Students of semester three, enrolled in the Department of Film &

Television took practical training in Film Noir Lighting in the course

“Cinematography” taught by Mr. Sikandar Javed. This experience

involved the acquisition of skills essential for creating shadows and

employing cookies and gobos to achieve low-key lighting,

characteristic of the ﬁlm noir genre. The students' eagerness to

amalgamate artistic expression with experimental techniques was

evident throughout the training. Moreover, they gained a

comprehensive understanding of cinematographic elements such

as Chiaroscuro, high contrast, and speciﬁc camera settings tailored

for ﬁlm noir lighting. This endeavor not only showcases the students'

dedication but also highlights the eectiveness of Mr. Sikandar

Javed's pedagogical approach in imparting the intricate nuances

of cinematography within the context of ﬁlm noir aesthetics.

Department of FTV is scaling new heights day by day. Its students

are now able to work and experiment with the art of Chroma keying

technology. The PCR and Studio at IAC is equipped with the

required equipment for Chroma keying. It is a technique that comes

from using a green screen. Two points of interest are ﬁlmed together:

the green screen in the background, and the 'real' actors and

objects in the foreground. The contrast in color allows you to isolate

these things from each other.

It is not just the students of FTV department, but also from Game

Design and Development, who are learning this most important

technology under the guidance and supervision of experienced

industry professional instructors, that will help them in their future

endeavors in the ﬁeld.

LEARNING CHROMA KEYING

TECHNOLOGY

CINEMATOGRAPHY PRACTICAL

CLASS ON FILM NOIR LIGHTING

“INTERACTIVE SESSION ON VISUAL

LANGUAGE WITH SEMESTER 4

STUDENTS”

We're thrilled to share an exciting highlight from our recent academic

endeavor which was a trip to the magniﬁcent Grand Bahria Mosque

for a distinctive drawing assignment of ﬁrst-year students.

The primary objective of the assignment wasn't just to capture the

awe-inspiring architecture of the mosque on paper; it was a

deliberate eort to break free from the conventional classroom

environment and provide students with an environment conducive to

creativity and inspiration. By immersing ourselves in the grandeur of

the Grand Bahria Mosque, our students were encouraged to think

beyond the ordinary, letting the surroundings inﬂuence their artistic

expression.

What made this experience truly special was the collaboration with

our third-year students, creating a unique dynamic of cross-year

interaction. Dialogues among like-minded individuals, across

dierent stages of their academic journey, are integral to

professional growth.

As we reﬂect on this fun-ﬁlled yet productive outing, we see it as a

testament to our commitment to nurturing creativity, breaking down

UNLEASHING CREATIVITY BEYOND

CLASSROOM WALLS: A UNIQUE

DRAWING ASSIGNMENT AT

GRAND BAHRIA MOSQUE

The students of the Animation Design Department, 4th semester,

recently presented the intriguing subject of "Shape Language" in

character concept art as a class assignment. The presentation

delved into how the use of dierent shapes can profoundly impact

the visual and emotional aspects of characters. This presentation

was a valuable opportunity for the students to gain fresh

perspectives on character development in animation.

SEMINAR AND PROJECT BRIEFING

ON ANIMATION AND GAME DESIGN

FOR THE RUBIKA

LOUVRE

PROJECT ON MUGHAL ART

STUDENTS IN THE FIELD OF GAME

DESIGN ENGAGE WITH STEM

A fusion of Science, Technology,

Engineering, and Mathematics.

Going beyond the boundaries of

STEM, Kaleem Ullah Tayyab

embarks on a journey to create a

game that captivates not only

through its artwork but also its

logical intricacies. He has skillfully

incorporated architectural elements into illusions, crafting puzzles

that not only challenge users' cognitive abilities but also enhance

their strategic thinking. Channelling the genius of M.C. Escher, these

aspiring game designers challenge players to analyze environments

from diverse perspectives

barriers, and fostering a sense of community within our academic

family. We believe that experiences like these go a long way in

shaping well-rounded individuals ready to face the challenges of the

professional world.

Continuing the technique of Digital Art, Mian Muhammad Saeed, Saad Hassan, and Areeba Nisar from Semester 5, focused on the heritage including

the miniature techniques and well-known structures of our culture.

Their proﬁciency in software tools, paired with a keen eye for detail, sets them apart as accomplished digital artists.

PAINTING THE HERITAGE DIGITALLY

Areeba Nisar

Semester 5th – Animation Design

Muhammad Saad Hassan

Semester 5th – Animation Design

Mian Muhammad Saeed

Semester 5th – Animation Design

CONTACT:

(042) 32590040

ADDRESS:

7.5 Km from Thokar Niaz Baig, Main Raiwind Road, Lahore.

WEBSITE:

www.bybrod.com

@iacofficials

CONTACT:

EDITOR:

Prof Dr Shabbar Atiq

Dean SDCA

ASSISTANT EDITOR:

Syed Ali Sultan

Assistant Professor

DESIGN DEPARTMENT:

School of Digital and Cinematic Art

EDITORIAL BOARD

The project of Animation and Game Design with Rubika gives

students the energy to prove themselves on a global level. Most of

the students of the Animation Design program are joining animation

studios in Germany and France. IAC is promoting its students and

faculty to go abroad for International exposure and bring the

knowledge here at IAC for educating others, and to establish a big

industry of Animation and Game Design in Pakistan.