Newsletter
School of Art
Seek Knowledge for Wisdom and Peace
Vol.1, Issue.8, October 2023
Culture is a complex and multifaceted concept that
encompasses the collective knowledge, beliefs, customs,
traditions, arts, and social practices of a particular group or
society. It includes language, religion, food, music, litera-
ture, fashion, rituals, and other expressions of human
creativity. Culture inuences individuals' behavior, values,
and worldview, shaping their identities and providing a
framework for social interaction. It is transmitted from one
generation to the next through socialization and plays a
vital role in shaping societies, fostering cohesion,
providing a sense of belonging and shared heritage.
The culture of Gilgit-Baltistan, a region in northern Paki-
stan, is distinct and diers from the culture of other prov-
inces in several aspects. Through this artwork, ne arts
department student Faisal Khan has attempted to show
the contrasting elements between the culture of Gilgit
Baltistan and Punjab. He has used the medium of photog-
raphy and collage to capture the dierences of traditional
and cultural elements, and the technique of weaving to
create a sense of similarity in these two distinctive cultures.
Human Rights Advisor to the Prime Minister
visits IAC
Artwork on the theme of contrasting cultural elements
Artwork by ne arts student Faisal Khan on the theme of
contrasting cultural elements of Gilgit Baltistan and Punjab
Institute for Art and Culture was honoured
to have the presence of The Special Advi-
sor to Prime Minister for Human rights and
Women Empowerment Ms. Mushaal Hus-
sein Mullick to conduct a seminar. Ms.
Mushaal Hussein is an artist, peace activist,
and philanthropist, who has been working
on the advocation of rights of women and
children in war/conict zones. She is the
wife of Kashmiri leader Yasin Malik, and has
been vocal on dierent national and inter-
national platforms about rights of Kashmiri
people. Ms. Mushaal Hussein Mullick was
given a warm welcome to IAC by Mrs.
Chancellor, Pro VC Prof. Dr. Ijaz A. Qureshi,
Registrar IAC Brig. Retd. Safeer Vaseer, and
Deans of all schools, including Dean
School of Art Prof. Dr. Shahida Manzoor.
Federally Chartered
Degree Awarding Ins�tute
Recognized by Higher Educa�on Commission (HEC)
Eid Milad un-Nabi (S.A.W) is the day commemorat-
ing the birth of the Holy Prophet Muhammad
(P.B.U.H). It is marked on the 12th of Rabi’-Ul-Awaal,
the third month according to the Islamic lunar
calendar. The life of Prophet Muhammad (P.B.U.H)
stands as an example for not just Muslims, but
people of all around the world, as he cultivated a
pluralist outlook in which human diversity was
valued and cherished. His leadership not just
focused on the spread of Allah’s decree and Islamic
doctrine, but he also focused on bringing about a
new ethical outlook – an Islamic social conscience
inspired by Allah's revelation. He (P.B.U.H) empha-
sised on the concepts of dignity of humankind
through care for the poor and marginalised, the
importance of justice and equity in building a
Student reciting Naat-e -Maqbool (SAW) in Mehl-e-
Milad’ to pay his respects
society where people from dierent religions
could also live together with each other in
harmony. In order to pay homage to the auspi-
cious day of the birth of The Holy Prophet
Muhammad (P.B.U.H), School of Art arranged a
Milad celebration that included recitation of
Quran, Naat and Darood Shareef, along with
speeches that talked about the teachings and
events from the Prophet’s (P.B.U.H) life. It was a
blissful ceremony in which students and the
faculty members both participated with a lot of
enthusiasm to make it a success. The ceremony
ended with certicate distribution to all the
participating students and faculty members.
SOA Arranges Milad Ceremony on Eid-Milad Un-Nabi (S.A.W)
A Digital Arts festival titled “4 Days” was
held at IAC, organized by Lahore Digital
Arts Festival in collaboration with The
Little Art. 4 days festival was a curated
space designed to spotlight exceptional
digital artworks that aim to provoke
inquiries, stimulate dialogue and
contemplate a collaborative journey
into the realm of digital art. Many
students and faculty members from
School of Art participated in this exhibi-
tion that was held in IAC gallery.
Artworks featured versatility of
concepts and mediums, from 12th
-15th October. The participants from
SOA included faculty members Mr. Irfan
Mehmood, Mr. Kashif Raque, Mr.
Saeed Ghani, Mr. Mazhar Hussein, Ms.
Naima Muzaar, Mr. Shuja-ul-Haq, and
Mr. Zafar Iqbal. SOA students who
participated in this festival are namely;
Daniyal Alam, Fizza Saleem, Marwah
Waqar, Meerab Tahir, Muhammad
Akram, Muhammad Khan Niazi, Rabia
Sarwar, Shamaas Junaid, Zainab Khan,
Zakira Noor Hussain and Zara Ahmad.
The Dean School of Art discussing the artwork of SOA student Daniyal
Alam
Group Photo of Dean School of Art along with participating faculty mem-
bers and students
Dean School of Art along with SOA faculty members and participating artists Ms. Ujala
Khan and Mr. Mohammed Ali
SOA Faculty and Students Participation in Digital Arts Festival At IAC
Creative Artworks by School of Art Students
One of the most vital skills that an artist requires in
their journey of creation is imagination and creativi-
ty. These two traits are valuable gifts that can help
any artist in not just devising new methods as prob-
lem solving tools, but also to produce new objects
and forms. This is manifested among our students
through studio practice, by helping them in the
process of ideation, drawing, material exploration,
and practical execution. The most important part of
this creative process is giving our students freedom
to explore dierent methods and techniques that
lead them to create artistic projects to the best of
their capabilities. The studio courses oered at
School of Art are interdisciplinary, and oer a variety
of learning experiences, starting from textile, fashion
design, drawing, sculpture, painting, weaving,
embriodery, digital mediums and softwares.
Through these studio courses, students
are led to create artworks while under-
standing the intrinsic values of art and
having well dened objectives for
enhancing their artistic qualities They are
taught new ways of seeing so they can
have a better understanding by relating
art to its social, historical and cultural
context. An interdisciplinary approach
promoting imagination and creativity in
studio practice helps to widen students'
perspective by creating awareness and
sensitivity towards the meaning of art.
These methods and techniques can help
them to create works that are powerful,
thought-provoking, and impactful. Hence
they can, therefore, gain inspiration to
take action and make a dierence in the
world through their creative skills.
Contact Info: Phone: (042) 32590040 l https://iac.edu.pk l 7.5 km from Thokar Niaz Baig, Main Raiwind Rd, Lahore
Acknowledgements:
Supervised by: Prof. Dr. Shahida Manzoor - Dean, School of Art
Designed and Compiled by: Ms. Naima Muzaffar
Contributors: Mr. Kashif Rafique, Ms. Istrahat Waheed
Students of 4th semester Graphic Design department are
taught a course that specializes in subject of Corporate Brand-
ing. For this purpose, students were taken to embark on an
insightful visit to Emporium Mall. Their primary objective was
to conduct comprehensive research on design and shelf layout
strategies within the retail environment. This visit aimed to
provide students with a profound understanding of essential
design principles, and the intricate techniques involved in opti-
mizing shelf designs. During this enriching visit, the students
were accompanied by subject instructor Mr. Kashif Raque
who played a pivotal role in guiding and assisting them to
grasp the nuances of design strategies implemented in a retail
setting. This hands-on exposure promises to be a valuable asset
for students in their academic and professional journey.
Students studying dierent products and brands as part of their
educational visit to Emporium Mall
Corporate Branding - Students
On a Study Visit to Emporium Mall
Success Story of The Month
He recalls his time at IAC as a student, and recalls that
his nest memories from his time in SOA were from
the time when he was working on his thesis. He
thinks that working on his thesis project gave him an
opportunity to have artistic freedom, and create
designs that potray ideas and creativity. Afnan hopes
to work hard with dedication, so that he can estab-
lish his own brand in future, and create a name for
himself in the eld of fashion design. School of Art
congratulates Afnan Kazmi on his achievements, and
wishes him all the best for his future professional
endeavours.
Afnan Kazmi is a textile and fashion designer who
graduated from IAC School of Art in Spring 2023. He
has been working with HSY in the capacity of fashion
designer, and has recently joined Nilofer Shahid as a
designer. Afnan is an ambitious individual who
believes that his success is due to his hard work, ded-
ication and the eorts of his family and teachers. He
believes that the skills which he learned in his
student life at IAC have helped him immensely in his
professional eld. Afnan is of the opinion that his
dreams and goals have been a guiding force for him
to strive towards achieving success in life.
