NEWSLETTER

EID SHOW 2024 PRODUCED BY FILM AND TV STUDENTS

VOL - 01 | ISSUE - 03 | March 2024

A special Eid-ul-Fitr Show

was produced and direct-

ed by Film and TV (FTV)

students under the super-

vision of faculty member

Mr. Sikandar Javed. HOD,

FTV Syed Urooj Zafar was

the Executive Producer of

the show. The esteemed

guests included Sardar

Nabeel, renowned for his

roles in Pakistani feature

ﬁlms and television

dramas, such as Gunjal,

Mohni Mansion, Idiot etc.,

and Humza Jawaid Subz-

wari, host of OLX and

RECORDING OF HUM NEWS

MORNING SHOW EID SPECIAL

WITH DAGHABAZ DIL STAR

CAST AT IAC

PHOTOGRAPHY EXHIBITION

BY DEPARTMENT OF FILM &

TV STUDENTS

SCHOOL OF DIGITAL AND CINEMATIC ART

IAC

Federally Chartered

Degree Awarding Institute

Recognized by Higher Education Commission (HEC)

RECORDING OF HUM NEWS EID SHOW KHABAR AND

TAJZIA AT IAC

HUM NEWS popular show Khabar and Tajzia

special show for Eid-ul-Fitr was recorded at

IAC. The auditorium was jam packed with over

ﬂowing enthusiastic IAC students. The show

was hosted by the versatile TV anchor and

analyst Mr. Muzammil Soharwardi. Guests

included Prof. Dr. Shabbar Atiq, Pro Vide Chan-

cellor IAC, renowned TV actor and director Mr.

Ali Tahir and well known anchor person Farwa

Waheed.

The show also included artistic mesmerizing

performances by the students of IAC. Amongst

a vast array of performers which involved a SKIT

dedicated to the special occasion of Eid Fes-

tivities by the Drama Society of IAC known as

Tamashgeer, a cultural dance performance by

students from Gilgit Baltistan, Rap Song by Film

Department of Film & TV (FTV) at the Institute for Art &

Culture (IAC) organized a photography exhibition cen-

tered around the theme of the Walled City, inspired by a

photo walk led by FTV faculty members Mr. Sikandar

Javed and Mr. Umar Farooq, Showcasing over 100 evoc-

ative images, the exhibition was inaugurated by the

esteemed Pro Vice Chancellor IAC, Prof. Dr. Shabbar Atiq,

alongside renowned playwright Dr. Asghar Nadeem

Syed (visiting faculty member at FTV) and HOD FTV Syed

Urooj Samdani. Prof. Dr. Shabbar Atiq, Dr. Asghar

Nadeem Syed and other attendees highly appreciated

the students’ work and gave them valuable tips for the

future.

and TV students, a beautifully choreographed dance performance by the IAC dance society

and a melodious singing performance by Asad Ali Murtaza was also a part of the event.

All the event performances were warmly applauded by members of audience. Being one of

the leading Art and Culture universities in the country. Such events are an active part & prac-

tice of IAC,

Public Bolti Hai TV show and TV and TVC actor for Sprite, Jazz, McDonalds apart from drama

serials with ARY Digital and HUM TV.

The show was hosted by young FTV students Shazil Kafeel and Rabia Arshad who belied their

age and experience to carry the show in the most impressive and professional manner. The

content was engaging and crispy. The Eid show provided a platform for FTV students to

uncover their talent in the ﬁeld of production and direction.

Students of the Film and TV Department regularly produce TV shows, short ﬁlms and music

videos as part of their studies.

Recording of the popular Hum News Morning Show

‘Subah Sey Agay’ was recently held at IAC in its huge

auditorium. It was a special Eid show which was telecast

on Eid-ul-Fitr day one on Hum News with the star cast

By Syed Urooj Samdani

By Sikandar Javed

By Mian Umar Farooq

By Sikandar Javed

School of Digital and Cinematic Art held a successful Orientation

Session to welcome the new students for Spring 2024. The session

was conducted by HOD Film & TV Syed Urooj Samdani in an

engaging kick-o to the new semester. The students were given

brieﬁng about all the departments of the School by their respective

HODS, Syed Urooj Samdani (Film and TV), Sameeha Qadeer

(Animation Design), Uroob Rubbani (Game Design) and Dr. Asim

Manzoor, senior faculty member (Media and Communication

Studies) who also answered questions by the students. Faculty

members of all the departments were present at the occasion.

Introductory videos about the departments were also played during

the orientation session.

The session also included visit to the two latest FTV studios and

Animation/Game Design laboratories and students were briefed

STUDENTS ORIENTATION

SESSION SPRING 2024 BY

SCHOOL OF DIGITAL AND

CINEMATIC ART

GUEST SPEAKER NAUMAN

ENLIGHTENS GAME DESIGN

STUDENTS ON INDUSTRY PIPELINES

AND PITCHING GAME IDEAS

We are thrilled to announce the inauguration of our Game Society, a

vibrant hub where creativity thrives and collaboration knows no

bounds. With a mission to unite industry professionals, academics,

and students, our society aims to foster innovation, and learning

within our game development department.

The election event for this society was spontaneous and simple but

spectacular. What started as a small and spontaneous gathering

turned into an elaborate aair, ﬁlled with excitement and anticipa-

tion. From inspiring speeches to organized voting, our students had a

fun time participating in a valuable academic-oriented discussion.

LAUNCHING OUR GAME SOCIETY:

A CELEBRATION OF CREATIVITY

AND COLLABORATION

Game design and development department had the pleasure of

hosting a special guest, Nauman, a graduate of IAC who graciously

shared his invaluable insights into the intricate world of game

design processes and industry pipelines. The session was not only

informative but also incredibly engaging, oering our students a

glimpse into the real-world challenges and opportunities that await

them in the ﬁeld of game development.

Nauman with his expertise guided us through the labyrinthine path-

ways of game design pipelines, shedding light on the various stages

and methodologies involved in bringing a game from conception to

completion. His deep understanding of the industry dynamics and

trends provided our students with a comprehensive understanding

of what it takes to succeed in the ever-evolving landscape of game

development.

and director of Hum Entertainments’s Eid release ﬁlm Daghabaz Dil.

The guests included the Director Wajahat Rauf and leading cast

members Momin Saqib, Ali Rahman and Shazia Wajahat Rauf.

The morning show hosts Muhammad Shoaib and Sabeen conduct-

ed the show in a most entertaining manner and engaged both the

star cast and the students of IAC to create a typical Eid like festive

atmosphere. The show was recorded in front a packed auditorium

and the hosts applauded the students for their energy and partici-

pation in making the show a huge success. Students were invited to

ask questions from their favourite stars and perform on the stage as

well.

It was an honour for IAC to have the star studded cast of Hum Films

Eid release Daghabaz Dil. IAC is moving in the right direction by

holding and attracting ﬁlm stars.

about the equipment and resources available at the school,

providing a glimpse into the exciting and vibrant world of Digital

and Cinematic Arts. With such a dynamic start, students are poised

to embark on an exciting journey in the realm of visual storytelling.

By Syed Urooj Samdani

By Uroob Rubbani

By Ushna Imran

CELEBRATING THE SUCCESS STORY OF

OUR DISTINGUISHED ALUMNUS: FROM

HYPER

CASUALS TO INDIE STARDOM

It is with great pride and excitement that we

share the remarkable success story of one of

our esteemed alumni, who has been making

waves in the dynamic world of game devel-

opment since graduating from our depart-

ment. His journey from humble beginnings to

industry stardom is a testament to the

boundless possibilities that await those who

dare to dream and work tirelessly to turn

their visions into reality.

Our alumni, Nouman embarked on his professional journey by diving

headﬁrst into the fast-paced realm of hyper-casual games, where he

honed his skills and unleashed his creative prowess. With a keen eye

for innovation and a relentless drive for excellence, he designed four

captivating games for Crazy Labs, one of which achieved outstanding

Key Performance Indicators (KPIs), catapulting him into the spotlight

as a rising star in the industry.

CONTACT:

(042) 32590040

ADDRESS:

7.5 Km from Thokar Niaz Baig, Main Raiwind Road, Lahore.

WEBSITE:

www.bybrod.com

@iacofficials

CONTACT:

EDITOR:

Muzamil Soharwardi

Dean SDCA

ASSISTANT EDITOR:

Syed Ali Sultan

Assistant Professor

DESIGN DEPARTMENT:

School of Digital and Cinematic Art

EDITORIAL BOARD

To fulﬁll the vision of our Honorable Chancellor.

Mr. Daniyal Shaﬁq takes the initiative along with animation design

faculty to manage industrial visit to The Game Strom Studio.

The Purpose of the industrial visit is to discuss:

• IAC students to land a successful career / Internship

• Career/Job Fair and Alumni Engagement Events

• Industrial Tours

• Students Final Year Project

• For the industry professional sessions and workshops.

• Any other proposal on the mutual beneﬁts of both organizations.

The purpose of the visit was to meet the industry leaders and make

a path for IAC students and the Pakistan industry. Also, encourage

the students to participate in real-time projects during their studies

Ian Thecleric, a French Instructor of Animation and Game Design at

Rubika, visiting IAC for an extensive masterclass brought a wealth of

experience in animation and game design, greatly beneﬁting

students who are working on the Louvre project.

Sameeha Qadeer Ahmad, HOD Animation Design, is leading the proj-

ect and partnership with Rubika and Louvre Museum encouraged

students to work on the project to avail such opportunity. With a

background steeped in the intricacies of game design and game

development, animations and concept art, Ian provided invaluable

insights and practical advice to guide students through the complex

process of creating a game centered on Mughal Art.

Ian Thecleric and the students examined the game's progress, scruti-

nizing its overview. Ian shared invaluable opinions and suggestions,

MASTER CLASS ON ANIMATION

AND GAME DESIGN

LE LOUVRE PROJECT ON MUGHAL ART PARTNERSHIP

IAC

–

RUBIKA

–

LE LOUVRE MUSEUM

VISIT TO HAZEL MOBILES FOR MOU

DISCUSSION

Creating eective storyboards involves Awais and Areeba skillfully

integrating visual elements and narrative structure, ensuring seam-

less storytelling and clear communication of ideas. Their meticulous

attention to detail and artistic ﬂair bring characters and scenes to

life, captivating audiences and enhancing the overall storytelling

experience

STORYBOARDING BY AREEBA

NISAR AHMAD

enriching the project's trajectory. Together, they meticulously crafted a

game design document, detailing mechanics, aesthetics, and narra-

tive elements, setting a solid foundation for their collaborative

endeavor.

By Ms. Sameeha Qadeer Ahmad

By Mr. Daniyal Shaﬁq

By Ms. Umaima Mohsin

By Ushna Imran